The Ultimate Jewel, Martell Auction

Martell Cordon Bleu’s year-long centenary celebrations culminated in the sale of the outstanding and exclusive anniversary bottle, The Ultimate Jewel, on 14 December 2012 in Hotel Waldorf Astoria, Shanghai. Benoît Fil, Martell cellar master, and 100 VIP guests and media from across Asia were present at the gala dinner specially prepared for the occasion by Pascal Nebout, Martell chef.

Champagne eau-de-vie, which was composed of part of the blend incorporated into the first Cordon Bleu reserve on the 2nd of August 1912, was sold for 80,000 USD. To mark this momentous occasion, Benoit Fil had also selected five of the best Borderies Millésimes (1974, 1978, 1979, 1982 and 1988), which were sold individually, totalling 71,000 USD. The 151,000 usd raised will be donated to the Arts Network Asia (ANA), a non-profit organization that encourages and supports regional artistic collaboration across borders in Asia.

Following the exceptional celebrations launch at the Hôtel de Paris in Monaco on the 22nd of March 2012 and the numerous events held worldwide throughout the year, this exclusive sale has been an extraordinary way to conclude Martell Cordon Bleu’s celebrations of its 100th anniversary.

Auctioneer: Brian Hodgson